Setting up an eCommerce business involves several technical challenges. Although, selecting an appropriate platform is already a tedious task, even more work has to be faced when the decision is made and questions on implementing the eCommerce platform and how to align it with existing internal systems arise.
An eCommerce platform cannot perform as a stand-alone isolated system in parallel to the established technological infrastructure of a company. In order to achieve the best results with your eCommerce business it needs to be properly incorporated into the technology stack. Only then will other applications, such as PIM, ERP or CRM be able to efficiently exchange and synchronize data that is produced and processed by all systems.
System integrations save time and costs and reduce unforeseen circumstances that can emerge when launching your eCommerce business without having aligned it with other necessary applications beforehand. While effectively implemented integrations already significantly impact business workflows, additionally, valuable benefits can be drawn from developing customized integrations.